The Moment Of Perfection

1954 , North Walsham (Norfolk)

A Technicolor cinema advertisement for 'Duncan' food products, which was based in North Walsham, Norfolk.

The studio set features a market stall displaying fruit and vegetables. A mother, with her son, inquires about the quality of the food. The unseen stall holder's voice emphasises the freshness of the produce, but the commercial uses shots of peas, rotten in their pods, to promote canned food as a more reliable choice. The message is reinforced with displays of 'Duncan' cans, and their contents of fruit and vegetables, maximising the persuasive power of the screen commercial, where foods are carefully prepared for studio close-ups.

Keywords

Canning; Cinema advertisements; Food; Vegetables

Manifestations

The Moment Of Perfection

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