The Moment Of Perfection
1954 , North Walsham (Norfolk)
Cat no. 899
A Technicolor cinema advertisement for 'Duncan' food products, which was based in North Walsham, Norfolk.
The studio set features a market stall displaying fruit and vegetables. A mother, with her son, inquires about the quality of the food. The unseen stall holder's voice emphasises the freshness of the produce, but the commercial uses shots of peas, rotten in their pods, to promote canned food as a more reliable choice. The message is reinforced with displays of 'Duncan' cans, and their contents of fruit and vegetables, maximising the persuasive power of the screen commercial, where foods are carefully prepared for studio close-ups.
Keywords
Canning; Cinema advertisements; Food; Vegetables
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Production company : Pearl & Dean
Manifestations
The Moment Of Perfection
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Genre: Promotional
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Locations: North Walsham (Norfolk)
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Description Type: monographic
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Subject: Duncans, North Walsham / convenience foods
Copyright restrictions apply.
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