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The Moment Of Perfection

1954 , North Walsham (Norfolk)

Cat no. 899

A Technicolor cinema advertisement for 'Duncan' food products, which was based in North Walsham, Norfolk.

The studio set features a market stall displaying fruit and vegetables. A mother, with her son, inquires about the quality of the food. The unseen stall holder's voice emphasises the freshness of the produce, but the commercial uses shots of peas, rotten in their pods, to promote canned food as a more reliable choice. The message is reinforced with displays of 'Duncan' cans, and their contents of fruit and vegetables, maximising the persuasive power of the screen commercial, where foods are carefully prepared for studio close-ups.

Keywords

Canning; Cinema advertisements; Food; Vegetables

Manifestations

The Moment Of Perfection

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    Canonical Title
    Unknown
    Carrier Type
    MP4 H264 digital
    Dimension
    Duration
    0:02:10
    Modification Date
    15/10/2011
    Parts
    Reference
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    Canonical Title
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    Carrier Type
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    Dimension
    Duration
    0:02:10
    Modification Date
    15/10/2011
    Parts
    Reference
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    Canonical Title
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    Carrier Type
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    Dimension
    Duration
    0:02:10
    Modification Date
    27/09/2011
    Parts
    Reference
    730504
  • Activities
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    Canonical Title
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    Carrier Type
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    Dimension
    Duration
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    Modification Date
    10/05/2011
    Parts
    Reference
    710344
  • Barcode
    INV473463
    Canonical Identifier
    A-3649
    Canonical Title
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    Carrier Details
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    35mm film
    Colour System
    Technicolor
    Colour Type
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    Dimension
    Duration
    0:06:23
    Has Image
    Y
    Has Sound
    N
    Identifier
    Image Polarity
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    Modification Date
    06/05/2011
    Parts
    Reference
    707209
    Sound
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  • Barcode
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    Canonical Identifier
    14
    Canonical Title
    Unknown
    Carrier Type
    master digital
    Dimension
    Duration
    0:02:09
    Has Sound
    Y
    Identifier
    Modification Date
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    Parts
    Reference
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    Sound
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  • Activities
    Barcode
    INV176658
    Canonical Identifier
    TB 17
    Canonical Title
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    Carrier Type
    Umatic tape
    Dimension
    Identifier
    Modification Date
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    Parts
    Reference
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  • Activities
    Barcode
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    Canonical Identifier
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    Canonical Title
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    Carrier Type
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    Dimension
    Identifier
    Modification Date
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    Parts
    Reference
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    Canonical Title
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    Duration
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    Identifier
    Modification Date
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    Parts
    Reference
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    Canonical Identifier
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    Carrier Type
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    Has Sound
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    Identification Notes
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    Identifier
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    Reference
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    Identification Notes
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    Parts
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    Canonical Identifier
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    Modification Date
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    Parts
    Reference
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    Sound
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  • Barcode
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    Canonical Identifier
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    Canonical Title
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    colour
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    Identification Notes
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    Identifier
    Modification Date
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    Parts
    Reference
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    Sound
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    INV??0236
    Canonical Identifier
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    Canonical Title
    Unknown
    Carrier Type
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    Colour System
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    Colour Type
    colour
    Has Sound
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    Identification Notes
    Picture: combined (data migration 25/06/2021)
    Identifier
    Modification Date
    25/06/2021
    Parts
    Reference
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    Sound
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  • Barcode
    INV??0237
    Canonical Identifier
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    Canonical Title
    Unknown
    Carrier Type
    16mm film
    Has Sound
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    Identifier
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    Modification Date
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    Parts
    Reference
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    Sound
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  • Barcode
    INV??0238
    Canonical Identifier
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    Canonical Title
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    Carrier Type
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    Colour Type
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    Identifier
    Modification Date
    25/06/2021
    Parts
    Reference
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