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Saxa Salt: Pick a Pack of Saxa

1950s

Cat no. 218341

Cinema advertisement for Saxa Salt.

This short cinema advertisement for Saxa Salt opens on a neat row of large boxes featuring the brand's distinctive orange, white and red label. A woman's hand selects one of the boxes from the row, as text implores housewives to 'Pick a Pack of Saxa'. The woman pierces a hole in the box, tipping it on its side to reveal 'free running salt', before a shot of the box appears with a small salt pot - 'for table' - followed by a saucepan - 'or cooking'.

Keywords

Advertisements; Cinema adverts; Commercials; Condiments; Marketing

Manifestations

Saxa Salt: Pick a Pack of Saxa

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