Saxa Salt: Pick a Pack of Saxa
1950s
Cat no. 218341
Cinema advertisement for Saxa Salt.
This short cinema advertisement for Saxa Salt opens on a neat row of large boxes featuring the brand's distinctive orange, white and red label. A woman's hand selects one of the boxes from the row, as text implores housewives to 'Pick a Pack of Saxa'. The woman pierces a hole in the box, tipping it on its side to reveal 'free running salt', before a shot of the box appears with a small salt pot - 'for table' - followed by a saucepan - 'or cooking'.
Keywords
Advertisements; Cinema adverts; Commercials; Condiments; Marketing
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Sponsor : Cerebos Ltd
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Distributor : Theatre Publicity
Manifestations
Saxa Salt: Pick a Pack of Saxa
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Genre: Promotional
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Description Type: monographic
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Subject: salt
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