[Iced Diamond by Hotpoint: Home]
1960
Cat no. 9574
Advertisement for Hotpoint's new range of table-top refrigerators.
At the Hotpoint Home Centre, a woman demonstrates the company's new range of 'most brilliant, most lasting' refrigerators in operation. Gushing about the 'sheer, diamond-cut elegance' of their design, she displays the 5 cubic feet model of the Hotpoint Iced Diamond. With more food space than any other table-top refrigerator, it features a sizable freezer cabinet, chiller tray and a large salad bay. Highlighting their versatility, she shows how they can easily be built into new kitchens, either under work-tops or at eye-level, to become 'a real space-saver in a small kitchen'. The advertisement concludes with a shot of the refrigerator, promotional graphics and the woman's assurance that the product is 'At your Hotpoint Dealers now'.
Keywords
Advertising; Commercials; Marketing; Refrigerators; White goods
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Maker : Douglas Fisher Productions
Manifestations
[Iced Diamond by Hotpoint: Home]
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Genre: Promotional
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Description Type: monographic
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Subject: refrigerators / Hotpoint / advertising
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