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[Iced Diamond by Hotpoint: Home]

1960

Cat no. 9574

Advertisement for Hotpoint's new range of table-top refrigerators.

At the Hotpoint Home Centre, a woman demonstrates the company's new range of 'most brilliant, most lasting' refrigerators in operation. Gushing about the 'sheer, diamond-cut elegance' of their design, she displays the 5 cubic feet model of the Hotpoint Iced Diamond. With more food space than any other table-top refrigerator, it features a sizable freezer cabinet, chiller tray and a large salad bay. Highlighting their versatility, she shows how they can easily be built into new kitchens, either under work-tops or at eye-level, to become 'a real space-saver in a small kitchen'. The advertisement concludes with a shot of the refrigerator, promotional graphics and the woman's assurance that the product is 'At your Hotpoint Dealers now'.

Keywords

Advertising; Commercials; Marketing; Refrigerators; White goods

  • Maker : Douglas Fisher Productions

  • Sponsor : Associated Electrical Industries Ltd / Hotpoint

Manifestations

[Iced Diamond by Hotpoint: Home]

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