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Robinson's Instant Foods

c. 1965

Cat no. 6600

Advertisement for Robinson's range of instant baby foods.

Advertisement for Robinson's Instant Foods for Babies, in which the product is presented as an alternative to baby foods with a shorter shelf life. Unlike other mothers, who are forced to throw away baby food before it is finished, the mother in this advertisement relies on Robinson's Instant Food for Babies, which comes in a variety of flavours, from Vegetables and Chicken to Orange, Egg & Honey Cereal. Mixing the powdered food into a soft puree, the woman feeds it to her baby as the voiceover enthuses about 'all the tastes your baby loves, for meal, after meal, after meal' - 'He loves the taste, she loves the no waste'. The advertisement ends with a freeze frame showing the product range and the product title: Robinson's Instant Foods.

Keywords

Baby food; Mothers

Background Information

Although the Robinson's brand is now owned by Britvic, the company was part of Colman's at the time this ad was produced.

Manifestations

Robinson's Instant Foods

  • Barcode
    INV395786
    Canonical Title
    Unknown
    Carrier Type
    MP4 H264 digital
    Dimension
    Duration
    0:00:41
    Modification Date
    27/09/2011
    Parts
    Reference
    730444
  • Barcode
    INV339686
    Canonical Title
    Unknown
    Carrier Type
    MP4 H264 digital
    Dimension
    Duration
    0:00:41
    Modification Date
    26/09/2011
    Parts
    Reference
    729568
  • Barcode
    INV394659
    Canonical Title
    Unknown
    Carrier Type
    MP4 H264 digital
    Dimension
    Duration
    0:00:41
    Modification Date
    26/09/2011
    Parts
    Reference
    729254
  • Activities
    Barcode
    INV397109
    Canonical Title
    Unknown
    Carrier Type
    DV digital
    Dimension
    Duration
    0:00:41
    Modification Date
    26/07/2011
    Parts
    Reference
    720340
  • Activities
    Barcode
    INV364557
    Canonical Title
    Unknown
    Carrier Type
    master digital
    Dimension
    Duration
    0:00:41
    Modification Date
    20/07/2011
    Parts
    Reference
    719881
  • Activities
    Barcode
    INV310737
    Canonical Identifier
    1992/48
    Canonical Title
    Unknown
    Carrier Details
    Carrier Type
    35mm film
    Colour System
    bw
    Colour Type
    bw
    Dimension
    Duration
    0:01:00
    Has Image
    Y
    Has Sound
    Y
    Identifier
    Image Polarity
    pos
    Modification Date
    19/11/2010
    Parts
    Reference
    697523
    Sound
    sound
    Sound System
    variable density

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