Robinson's Instant Foods
c. 1965
Cat no. 6600
Advertisement for Robinson's range of instant baby foods.
Advertisement for Robinson's Instant Foods for Babies, in which the product is presented as an alternative to baby foods with a shorter shelf life. Unlike other mothers, who are forced to throw away baby food before it is finished, the mother in this advertisement relies on Robinson's Instant Food for Babies, which comes in a variety of flavours, from Vegetables and Chicken to Orange, Egg & Honey Cereal. Mixing the powdered food into a soft puree, the woman feeds it to her baby as the voiceover enthuses about 'all the tastes your baby loves, for meal, after meal, after meal' - 'He loves the taste, she loves the no waste'. The advertisement ends with a freeze frame showing the product range and the product title: Robinson's Instant Foods.
Keywords
Baby food; Mothers
Background Information
Although the Robinson's brand is now owned by Britvic, the company was part of Colman's at the time this ad was produced.
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Producer : Young and Rubicam Ltd
Manifestations
Robinson's Instant Foods
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Genre: Promotional
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Description Type: monographic
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Subject: baby foods / Robinson's / mothers / convenience foods
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