The Bernard Matthews Story

1961 , Great Witchingham (Norfolk)

A promotional film detailing the rearing and processing of turkeys on the Bernard Matthews' farm.

Beginning with the buying of a turkey in a shop, the entire process of rearing turkeys for the domestic market is covered in this promotional film for Norfolk-born entrepreneur, Bernard Matthews. On the sites at Gt. Witchingham Hall and Weston Longville airfield, eggs are collected from both small coops and battery enclosures. Hatching takes place in incubators, and debeaking when the birds are one month old. There are shots the genetic research team at work. At the factory the turkeys are killed and prepared for packaging. In a domestic kitchen, a woman unpacks her turkey and prepares it for cooking. Finally, a chef carves a turkey and there are shots of wrapped birds.

Featured Buildings

Gt. Witchingham Hall

Keywords

Animal welfare; Factory farming; Industries; Turkeys

Background Information

Bernard Matthews started in business in the 1950s. Historical information from www.bernardmatthews.com: "Grown from the hard work of Norfolk-born Bernard Matthews, who started the business with just 20 turkey eggs, Bernard Matthews Farms now employs more than 2000 people and farms over 7 million turkeys each year" [as at April 2011]

Manifestations

The Bernard Matthews Story

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