Since Time Began

1952 , Norwich (Norfolk)

Animated commercial for Colman's mustard.

An animated film showing puppet characters in various situations through time eating meals improved by Colman's mustard. In the background is the Soho Peddlers, a close harmony group, singing `Mustard Makes the Meal'. These characters and situations include a caveman, a medieval banquet, a Georgian diner and a contemporary diner who is waited on by his butler, footmen and chefs. The song moves into comparative mode, comparing the importance of Colman's mustard with other situations. This shows a smoker (as a smoker needs his 'fag'), a comic (... needs his gag), a doctor (...needs his little black bag), a policeman (... needs his beat), some lovers (... need a seat), an angler (... needs the bait) and a plumber (... needs a mate). At the end they are all shown together eating.

Keywords

Dining; Food

Intertitles

Mustard made the meal.The End.

  • Director : André Sarrut

  • Other : Daniel White

  • The Song Peddlars

Manifestations

Since Time Began

  • Barcode
    INV363956
    Canonical Title
    Unknown
    Carrier Type
    MP4 H264 digital
    Dimension
    Duration
    0:02:06
    Modification Date
    25/11/2011
    Parts
    Reference
    734472
  • Barcode
    INV366628
    Canonical Title
    Unknown
    Carrier Type
    MP4 H264 digital
    Dimension
    Duration
    0:02:06
    Modification Date
    31/08/2011
    Parts
    Reference
    724882
  • Barcode
    INV373389
    Canonical Title
    Unknown
    Carrier Type
    MP4 H264 digital
    Dimension
    Duration
    0:02:06
    Modification Date
    31/08/2011
    Parts
    Reference
    724127
  • Activities
    Barcode
    INV325315
    Canonical Title
    Unknown
    Carrier Type
    DV digital
    Dimension
    Duration
    0:02:06
    Modification Date
    10/05/2011
    Parts
    Reference
    708523
  • Activities
    Barcode
    INV234517
    Canonical Title
    Unknown
    Carrier Type
    master digital
    Dimension
    Duration
    0:02:11
    Modification Date
    11/01/2011
    Parts
    Reference
    699747
  • Activities
    Barcode
    INV253158
    Canonical Identifier
    19
    Canonical Title
    Unknown
    Carrier Details
    Carrier Type
    16mm film
    Colour System
    Kodachrome
    Colour Type
    colour
    Dimension
    Duration
    0:02:46
    Has Image
    Y
    Has Sound
    Y
    Identifier
    Image Polarity
    pos
    Modification Date
    17/11/2010
    Parts
    Reference
    697335
    Sound
    sound
    Sound System
    variable area
  • Activities
    Barcode
    INV179422
    Canonical Identifier
    TB 35
    Canonical Title
    Unknown
    Carrier Type
    Umatic tape
    Dimension
    Identifier
    Modification Date
    30/07/2008
    Parts
    Reference
    674691
  • Barcode
    INV??2277
    Canonical Identifier
    A-3016
    Canonical Title
    Unknown
    Carrier Type
    35mm film
    Colour Type
    bw
    Identifier
    Image Polarity
    pos
    Modification Date
    25/06/2021
    Parts
    Reference
    564264
  • Barcode
    INV??2276
    Canonical Identifier
    A-3017
    Canonical Title
    Unknown
    Carrier Type
    35mm film
    Has Sound
    Y
    Identifier
    Image Polarity
    neg
    Modification Date
    25/06/2021
    Parts
    Reference
    564263
    Sound
    sound
  • Barcode
    INV226632
    Canonical Identifier
    VP-480
    Canonical Title
    Unknown
    Duration
    0:02:00
    Identifier
    Modification Date
    25/06/2021
    Parts
    Reference
    562864
  • Barcode
    INV202108
    Canonical Identifier
    B-292
    Canonical Title
    Unknown
    Carrier Details
    Carrier Type
    35mm film
    Colour System
    Eastmancolor
    Colour Type
    colour
    Dimension
    Has Image
    Y
    Has Sound
    Y
    Identifier
    Image Polarity
    print
    Modification Date
    25/06/2021
    Parts
    Reference
    562219
    Sound
    sound
    Sound System
    variable area
  • Activities
    Barcode
    INV??0637
    Canonical Identifier
    A-68
    Canonical Title
    Unknown
    Carrier Type
    16mm film
    Has Sound
    Y
    Identification Notes
    Picture: optical (data migration 25/06/2021)
    Identifier
    Image Polarity
    negative
    Modification Date
    25/06/2021
    Parts
    Reference
    560727
    Sound
    sound
  • Activities
    Barcode
    INV??0638
    Canonical Identifier
    A-67
    Canonical Title
    Unknown
    Carrier Type
    16mm film
    Has Sound
    Y
    Identification Notes
    Picture: optical (data migration 25/06/2021)
    Identifier
    Image Polarity
    negative
    Modification Date
    25/06/2021
    Parts
    Reference
    560726
    Sound
    sound

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