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Stopping the Rot

1926 , Norwich (Norfolk)

Cat no. 107

Cartoon advertisement for Colman's starch.

A cartoon advertising film for Colman's starch. A woman trusts her lace curtains to Mrs. Wosher but they come out full of holes, as does her tablecloth and her husband's shirt collars. Mrs. Wosher blames mice and offers to set a trap. In a fantasy sequence an enraged mouse decides to set the record straight. The mouse grows large, imprisons the mistress in a mouse trap and explains that the woman's problem is not mice but using cheap maize starch. He remembers her mother washing with rice starch and her linen lasted a lifetime and was always impeccable. The film cuts away to show a woman in an earlier dress style adding Colman's starch to her wash. The mouse lets the woman out of the trap after she promises never to use maize starch again. She gives Mrs. Wosher a packet of Colman's starch. The film ends with a picture of a box of Colman's Starch

Keywords

Advertising; Colman's of Norwich

Intertitles

Be careful with my best lace curtains, Mrs Wosher.Hanging day.There! Must be mice made them holes, ma'am! Did mice do this? And perhaps mice did this! I'll set a trap.Mice indeed! I'll stop this rot.Turning the tables.The pence you save using cheap maize starch costs you pounds in damage to your linen! Before you were born I watched your mother doing her washing.She used only pure rice starch.Her linen lasted a life time and its 'finish' was as brilliant as the sun that dried it! Let me out and I'll never use cheap maize starch again. Foolish woman! Bad starch - not mice - is the cause of your trouble! To get a perfect finish and to preserve the linen use always -

Manifestations

Stopping the Rot

  • Barcode
    INV312666
    Canonical Title
    Unknown
    Carrier Type
    MP4 H264 digital
    Dimension
    Duration
    0:02:44
    Modification Date
    17/10/2011
    Parts
    Reference
    732285
  • Barcode
    INV311604
    Canonical Title
    Unknown
    Carrier Type
    MP4 H264 digital
    Dimension
    Duration
    0:02:44
    Modification Date
    17/10/2011
    Parts
    Reference
    732284
  • Barcode
    INV357934
    Canonical Title
    Unknown
    Carrier Type
    MP4 H264 digital
    Dimension
    Duration
    0:02:44
    Modification Date
    17/10/2011
    Parts
    Reference
    732283
  • Activities
    Barcode
    INV369596
    Canonical Title
    Unknown
    Carrier Type
    DV digital
    Dimension
    Duration
    0:01:58
    Modification Date
    27/09/2011
    Parts
    Reference
    730533
  • Activities
    Barcode
    INV389761
    Canonical Title
    Unknown
    Carrier Type
    master digital
    Dimension
    Duration
    0:01:59
    Modification Date
    26/09/2011
    Parts
    Reference
    727778
  • Activities
    Barcode
    INV222513
    Canonical Identifier
    1992/48
    Canonical Title
    Unknown
    Carrier Details
    Carrier Type
    16mm film
    Colour System
    bw
    Colour Type
    bw
    Dimension
    Duration
    0:36:06
    Has Image
    Y
    Has Sound
    Y
    Identifier
    Image Polarity
    neg
    Modification Date
    18/11/2010
    Parts
    Reference
    697485
    Sound
    sound
  • Activities
    Barcode
    INV289206
    Canonical Identifier
    1992/48
    Canonical Title
    Unknown
    Carrier Details
    Carrier Type
    16mm film
    Colour Type
    bw
    Dimension
    Duration
    0:36:06
    Has Image
    Y
    Has Sound
    Y
    Identifier
    Image Polarity
    pos
    Modification Date
    18/11/2010
    Parts
    Reference
    697451
    Sound
    sound
    Sound System
    mag stripe
  • Activities
    Barcode
    INV208498
    Canonical Identifier
    1992/48
    Canonical Title
    Unknown
    Carrier Details
    Carrier Type
    16mm film
    Colour System
    bw
    Colour Type
    bw
    Dimension
    Duration
    0:15:16
    Has Image
    Y
    Has Sound
    N
    Identifier
    Image Polarity
    neg
    Modification Date
    18/11/2010
    Parts
    Reference
    697440
    Sound
    silent
  • Activities
    Barcode
    INV174087
    Canonical Identifier
    TB 34
    Canonical Title
    Unknown
    Carrier Type
    Umatic tape
    Dimension
    Identifier
    Modification Date
    21/07/2008
    Parts
    Reference
    672717
  • Barcode
    INV259504
    Canonical Identifier
    VP-96
    Canonical Title
    Unknown
    Duration
    0:03:00
    Identifier
    Modification Date
    25/06/2021
    Parts
    Reference
    562845
  • Barcode
    INV??1354
    Canonical Identifier
    B-294
    Canonical Title
    Unknown
    Carrier Type
    16mm film
    Colour Type
    bw
    Has Sound
    N
    Identifier
    Image Polarity
    positive
    Modification Date
    25/06/2021
    Parts
    Reference
    562200
    Sound
    silent
  • Barcode
    INV??1353
    Canonical Identifier
    B-258
    Canonical Title
    Unknown
    Carrier Type
    35mm full gate film
    Identifier
    Image Polarity
    positive
    Modification Date
    25/06/2021
    Parts
    Reference
    562199
  • Barcode
    INV256590
    Canonical Identifier
    A-1032
    Canonical Title
    Unknown
    Carrier Type
    16mm film
    Colour Type
    bw
    Has Sound
    N
    Identifier
    Image Polarity
    negative
    Modification Date
    25/06/2021
    Parts
    Reference
    560705
    Sound
    silent

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