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Tuxan White Canvas Dressing

1950s

Cat no. 218350

Cinema advertisement for Tuxan White Canvas Dressing.

This short cinema advertisement for Tuxan-brand white canvas dressing opens with a tennis player standing on a clay court, with a large dark scuff on his white tennis shoes. Dipping his brush in the Tuxan white polish, he rubs it onto his canvas shoes, with on-screen text urging users to 'brush on and wear at once'. With his shoes back to their gleaming white, the player walks back to the service line and picks up the ball, ready to play. The advertisement concludes with a close-up of the Tuxan tin, with the slogan: 'Saves Time - Saves Money - Tuxan for Immediate Service'.

Keywords

Advertisements; Cinema Adverts; Commercials; Footwear; Marketing

Manifestations

Tuxan White Canvas Dressing

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