Reaching Overseas Audiences

1968

A film highlighting the importance of finding an audience in overseas export markets.

Presented by Sir Peter Runge, President of British Industrial and Scientific Film Association, the film highlights the importance of industrial and promotional film and explains some of the methods for finding audiences in overseas markets. Runge discusses the number of film prints required for specialist and general audiences, and visits Sound Services Film Library, who specialise in the commercial distribution of industrial films. Runge also covers exhibition and presentation options, from fully-functioning outdoor mobile cinemas in Africa to screening units on trains and cruise ships. Also highlighted is the function of diplomatic links around the world and the work of the Central Office of Information, which selects and distributes suitable films abroad as well as presenting their own productions and assisting with the creation of foreign language versions. The film concludes with Gordon Begg, who demonstrates an array of film display options, from highly portable, battery-operated 8mm viewers to large, fully-automated looping displays.

Keywords

Exports; Film distribution; Film exhibition; Film industry

  • Sponsor : Export by Film Group

  • Sponsor : British National Export Council

  • Sponsor : Financial Times

  • Sponsor : British Industrial and Scientific Film Association

  • Sponsor : Central Office of Information

  • Producer : John Chittock

  • Script : John Chittock

  • Presenter : Peter Runge

  • Presenter : Gordon Begg

Manifestations

Reaching Overseas Audiences

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    INV392434
    Canonical Title
    Unknown
    Carrier Type
    MP4 H264 digital
    Dimension
    Duration
    0:14:55
    Modification Date
    04/11/2011
    Parts
    Reference
    733153
  • Barcode
    INV372143
    Canonical Title
    Unknown
    Carrier Type
    MP4 H264 digital
    Dimension
    Duration
    0:14:55
    Modification Date
    04/11/2011
    Parts
    Reference
    733150
  • Barcode
    INV340041
    Canonical Title
    Unknown
    Carrier Type
    MP4 H264 digital
    Dimension
    Duration
    0:14:55
    Modification Date
    04/11/2011
    Parts
    Reference
    733144
  • Activities
    Barcode
    INV357954
    Canonical Title
    Unknown
    Carrier Type
    DV digital
    Dimension
    Duration
    0:14:55
    Modification Date
    10/05/2011
    Parts
    Reference
    710075
  • Activities
    Barcode
    INV420641
    Canonical Identifier
    2009/61
    Canonical Title
    Unknown
    Carrier Details
    Carrier Type
    16mm film
    Colour System
    colour
    Colour Type
    colour
    Dimension
    Duration
    0:18:03
    Has Image
    Y
    Has Sound
    N
    Identifier
    Image Polarity
    pos
    Modification Date
    10/05/2011
    Parts
    Reference
    707387
    Sound
    silent
  • Activities
    Barcode
    INV459891
    Canonical Identifier
    2009/61
    Canonical Title
    Unknown
    Carrier Details
    Carrier Type
    16mm film
    Colour System
    colour
    Colour Type
    colour
    Dimension
    Duration
    0:18:03
    Has Image
    Y
    Has Sound
    N
    Identifier
    Image Polarity
    pos
    Modification Date
    10/05/2011
    Parts
    Reference
    707385
    Sound
    silent
  • Barcode
    INV232177
    Canonical Title
    Unknown
    Carrier Type
    master digital
    Colour Type
    colour
    Dimension
    Duration
    0:15:05
    Has Sound
    Y
    Modification Date
    22/12/2008
    Parts
    Reference
    677606
    Sound
    sound
  • Activities
    Barcode
    INV190687
    Canonical Identifier
    2008/10
    Canonical Title
    Unknown
    Carrier Details
    Carrier Type
    16mm film
    Colour Type
    colour
    Duration
    0:10:00
    Has Image
    Y
    Has Sound
    Y
    Identifier
    Image Polarity
    pos
    Modification Date
    17/12/2008
    Parts
    Reference
    677572
    Sound
    sound

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